Watching the local news tonight, I saw a story about a national politician making a local campaign stump stop. The TV reporter met up with the politician at the airport, literally chasing the person down the hall. I sat there, shaking my head. The politician created a situation that looked like a Hollywood star running from the paparazzi.
Here’s the deal: If you’re a politician – or someone actively seeking the news media stage – you can’t turn the reporters on and off at your whim; especially when you’re flying into a town to stump for a fellow political candidate.
It was especially disappointing to see this from someone who should have been heavily coached in how to deal with the news media – both local and national.
Running from a reporter with an outstretched hand holding a microphone while the camera is recording video presents a terrible persona. The person on the run looks like they are… on the run; trying to hide something.
Stop. Explain to the reporter you have sixty-seconds to talk. Take a deep breath, compose yourself and answer the questions. Then, politely excuse yourself. You’ll look so much more dignified.